March is National Nutrition Month, acting as a time for consumers to think about how healthy their diets are, and what they can do to improve their eating and drinking habits. Companies that manufacture, distribute or sell food- or beverage-related items should leverage National Nutrition Month to raise awareness regarding the benefits of a nutritious diet, the importance of this month’s event and the healthier aspects of the brand’s products.
Custom food labels can help brands align their names with National Nutrition Month. One of the most affordable ways to do this is to design and print custom labels that concisely convey nutritional benefits and information in an aesthetically pleasing fashion.
Considerations for Custom Nutritional Labels
The driving force behind a custom labeling strategy this month should be to raise awareness regarding the best practices of a nutritious diet. By focusing on the specific nutritious qualities of the products being displayed and sold by each company, the labels bring to light the reasons a health-conscious consumer should be considering these products.
For example, with custom beverage labels, rather than only pointing toward the flavor of the products, the stickers can convey what the healthiest aspects of the drinks might entail, such as low sodium, high vitamin C content or other healthy call outs.
“Food manufacturers, distributors and retailers are given a unique opportunity to align their corporate images with a highly popular event this March,” said Lightning Labels Director of Business Development AnneMarie Campbell. “The right custom labels can go a long way toward boosting these businesses’ stature in the marketplace, especially as more consumers become health-conscious.”
To ensure individuals in the stores make the connection between the brand and the event in March, business leaders want to ensure their designers and marketing teams are incorporating a nod to National Nutrition Month.
Time is of the Essence
With March already underway, companies will need to get moving on their custom labeling strategies as soon as possible. Selecting a custom sticker and label vendor that can fulfill orders quickly and accurately is critical. National Nutrition Month is an opportunity to drive brand recognition and subsequent revenue throughout the rest of the year, and should be a priority in the coming weeks for all relevant organizations.