April is National Lawn and Garden Month, and businesses that manufacture, distribute or sell products related to caring for outdoor property will want to get the word out with specialized marketing and product packaging campaigns. Outdoor labels made from durable materials should always be on these types of items, but this month is a good time to add more creative designs, spring colors and informative content to these items.
With weatherproof labels bearing both the brand image and some relevant content related to National Lawn and Garden Month, companies can improve their visibility in the marketplace. Manufacturers of seeds, pesticides and other garden and lawn care products should seriously consider these tactics to drive sales in April.
Ideas for Lawn Care Labels
As the winter fades and spring weather kicks in, many homeowners are looking to repair and revitalize their lawns. Lawn care product companies can incorporate tips and best practices into their April product packaging campaigns. This will improve brand awareness with potential customers and give products a boost in the market space.
“National Lawn and Garden Month is an exceptional opportunity for manufacturers to boost their sales and client loyalty,” AnneMarie Campbell, Lightning Labels Director of Business Development, explained. “Clearly connecting the brand to the best practices of lawn and garden maintenance can go a long way toward sustaining higher sales throughout the warmer months, and custom labels are among the best options out there to do so.”
Garden labels should be informative, spring-themed and aesthetically pleasing. While lawn maintenance stickers should cater to homeowners who have a serious green thumb and keep their yard in pristine condition. Finding the perfect balance of customer preferences can be impossible when trying to use highly standardized designs and product packaging on lawn and garden items. Custom labels, on the other hand, will allow manufacturers to cover their bases in a more affordable and flexible fashion.
Spring Already Underway
Because much of the country is already enjoying spring-like weather, business leaders will need to get moving on custom label and sticker projects to celebrate and observe National Lawn and Garden Month. By choosing a provider of garden labels that can handle speedy demands for orders and ensure accurate printing of branded materials, April will be an advantageous month for manufacturers of relevant products.