UPM Raflatac, Mills River, NC, USA November 2, 2016 at 17:00 EET) – At this year’s Pack Expo International in Chicago, UPM Raflatac will proudly feature a multi-faceted approach to helping packaging companies find new ways to distinguish their brands and capture consumer attention at the point of sale. Expo attendees are invited to visit UPM Raflatac’s team of experts at Booth N6275 in the Containers and Materials Pavilion to discover how the company’s labeling solutions are a perfect fit for the world of packaging decoration, from sustainability and efficiency to design and functionality.
Upon entering the booth, guests will see four distinct areas where they will be led through the material and packaging value chain. The first stop is sustainability, where UPM Raflatac’s innovative Label Life tool will be on display. Then, they will move on toefficiency, where they will learn about the productivity gains from thinner materials and will be able to demo efficiency calculators. At this point, visitors will receive an empty candy jar with a clear film front label fresh off UPM Raflatac’s on-site label applicator. Next stop is design, where they can print a unique label on demand and apply it to the top of their jar by hand. Best of all, the final stop is functionality, where guests can fill their jars with delicious color-coordinated candy and learn about label application tips and techniques.
New film solutions for a perfect fit for product decoration
As a complement to the company’s existing high-performance clear and white film products for rigid and conformable containers - as well as adhesives tailored to specific end-uses - UPM Raflatac is excited to welcome new PP and PET options to its metalized and foil product family. With their bright, shiny appearance, these materials are the perfect canvas for graphics that “pop” - and offer the ultimate experience in product decoration and shelf appeal. Whether they are metalized on top of the face sheet (PP Chrome TC) or underneath the face sheet (PET and PP Metalized Silver), each of these products provides excellent ink reception and performance for personal care, beverage and food packaging applications.
Introducing VANISH(TM) 120 - Invisible still never looked so good
UPM Raflatac’s new VANISH(TM) 120 products are constructed with a thin 1.2 mil PET face material that offers all of the benefits of VANISH(TM) 92 materials, but with increased stiffness for better dispensing on standard equipment. These thin, yet robust products provide the perfect canvas for innovative imagery previously considered unattainable by creative designers. Additionally, their dimensional stability, excellent ink reception and dispensing properties simultaneously allow manufacturers to embrace new productivity gains, reduce material and packaging costs and increase storage space.
A recipe for success in the food packaging industry
UPM Raflatac’s label materials for the food segment perform in a variety of packaging types - including glass, hard and soft plastics, metals and fiber-based materials, such as paper and corrugated fiberboard - provide eye-catching branding to motivate point-of-sale purchases; and communicate critical nutrition information, such as product ingredients and “sell-by” dates. Additionally, these products provide exceptional performance in challenging environments, from cold, moist and greasy surfaces to freezing conditions.
Meeting the demands of the pharmaceutical and healthcare industry
As the fast-paced medical field continues to innovate, UPM Raflatac is poised to meet the labeling demands of the industry. The company’s high-performance paper and film materials are backed by decades of global R&D and designed to excel in even the most demanding pharmaceutical, healthcare and laboratory applications, including pharmaceutical packaging, vials and test tubes, blood bags, cold and cryogenic storage, sterilization and more.
Protect your brand - security labels for any application
Security labels not only authenticate products for consumers, but they also protect the company’s brand and revenues in the marketplace as well as monitor products as they travel through the supply chain. UPM Raflatac offers a comprehensive portfolio for a variety of end-uses in the diverse brand protection and secure labeling market, such as wine and spirits, cosmetics, electronics, and many more. Come learn how products like Raflasec Holo can be your perfect fit for anti-counterfeiting.
Sustainable by design - APR-approved films featuring RW85C adhesive
The Association of Plastic Recyclers (APR) has recently recognized UPM Raflatac’s 2.6 mil PP Pearlescent TC and 1.6 mil PP Clear TC label stocks constructed with RW85C wash-off adhesive as meeting or exceeding the APR Pressure Sensitive Adhesive Label for PET Bottles Critical Guidance Document requirements. Ideal for labeling PET bottles, where major international beverage brands are moving to more recyclable materials to improve their branding and sustainability initiatives. These clear and white polypropylene product combinations can undergo common PET recycling processes without contaminating any of the PET flake by-products.
Don’t miss us on the Innovation Stage!
As part of UPM Raflatac’s presence at Pack Expo International, the company invites all attendees to meet Trevor Richardson, the company’s Business Development Manager for the home & personal care and beverage segments, on the Innovation Stage (Booth N-4560) at 2:00 p.m. Tuesday, November 8. In this session, attendees will learn more about the latest on-pack promotional trends for food, beverage and personal care packaging as well as the benefits that ultra-thin, clear pressure sensitive film labels, like VANISH(TM) can bring to their business. When compared to other clear film labeling solutions, ultra-thin VANISH(TM) labels use less raw materials, making them a more economical and sustainable choice.
Label Life - Make sustainable choices
As part of its holistic approach to sustainability, UPM Raflatac considers the whole life cycle of the label product. Label Life is the company’s user-friendly tool designed to help label printers and end-users understand the life cycle impacts of different label stock products and get credible information on the environmental performance of their labels in terms of energy usage, water consumption and carbon dioxide emissions.This LCA tool covers every stage of the label’s life cycle from raw material sourcing through to end of life.
Stop by Booth N6275 in the Containers and Materials Pavilion to see the Label Life tool in action!
For more information about the company’s products and services being featured at Pack Expo International, please visit http://go.upmraflatac.com/
For further information, please contact:
Calintha Briggs, Senior Specialist, Marketing Communications, Americas, UPM Raflatac
About UPM Raflatac
UPM Raflatac is one of the world’s leading producers of self-adhesive label materials. We supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 2,900 people and made sales of USD 1.5 billion (EUR 1.4 billion) in 2015. UPM Raflatac is part of UPM – The Biofore Company. Our FSC CoC number is FSC®-C012530.