Keeping Gift Season Safe
In a season stacked with gift-giving opportunities, it’s important to ensure that people choose gifts that are safe and age-appropriate for their recipients. This is the idea behind Safe Toys and Gifts Month, which sets aside December as a time to reflect on the safety of items that would make good gifts for children. For companies that produce goods that fall into this category, it’s a prime opportunity to check warning labels, stickers and other packaging elements to ensure that everything is clearly and accurately prescribed to an age range and accompanied by appropriate instructions and warnings.
Everything Has an Age Range
Making assumptions can be dangerous when it comes to product packaging. Companies that don’t specify the suggested age ranges for their products may find consumers are buying them for children too young to use them safely. This is an area where too much caution is far better than too little, and Safe Toys and Gifts Month provides a golden opportunity to go back and ensure toys, games and other items with kid appeal are clearly labeled.
Prescribing Appropriate Use
Even once a product is clearly labeled with its users recommended age range, there’s more manufacturers can do to ensure people stay safe. By including clear warnings about any potential risks on custom warning stickers, these brands can reduce the chances of accidents involving their products.
This need for responsible stickers and labels goes beyond what is required by laws and regulations. Of course, brands should ensure they are in compliance with every appropriate rule – but that is the beginning, rather than the end. This Safe Toys and Gifts Month, brand executives can put themselves in parents’ shoes and consider every piece of warning information adults will want to know about the items they’re giving to their kids.
“Ensuring safety is a big way to keep the holidays happy, and it’s great that companies are taking the month of December to think about their products in this light,” said Lightning Labels Director of Business Development AnneMarie Campbell. “Labeling is a great way to prevent accidents, and it lets customers know that a brand really cares about them.”
Time to Think of Labeling
Lightning Labels is proud to bring more awareness to Safe Toys and Gifts Month. With the right warning stickers and labels, companies can ensure they’re covering all safety bases. These labels and stickers should be tough enough to survive production, shipping and shelving – and stay in place when toys and other products are wrapped and given as gifts. They should also be bold and eye-catching to ensure their important messages don’t go unnoticed.
Brand leaders who believe adding more safety labels than required may turn customers away or make them think of products as unsafe can rest easy. Looking out for kids’ safety is a thoughtful and responsible act, and will likely do more to enhance brand reputation than harm it. December provides a time to ask whether labeling efforts thus far have lived up to high standards and, if not, it’s time to take action and improve.
About Lightning Labels:
Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer’s labeling needs. Uses for Lightning Labels’ custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lightning Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your custom label needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google+ and LinkedIn.