Innovia Films continues its focus on providing Brand Managers the features they require to make their products succeed in demanding market environments with the launch of RayoForm™ ICU.
This new crystal clear In-Mold Label film is produced using our unique bubble process. The exceptional clarity of RayoForm™ ICU is unprecedented in the industry, making it the clear leader to showcase Brands and their products.
Richard Southward, Global Product Manager, Labels explains “There is a continued trend towards clear containers. Brand Managers favour them because they allow consumers to see the nature, quality and colour of their products before purchase. Clear containers also allow brands to enhance their on-pack branding and offer greater shelf impact.”
RayoForm™ ICU has been specifically developed to maximise brand impact by the use of clear containers. It also maximises printing and moulding performance and efficiencies. Print trials have shown ICU can readily exceed industry standards for sheets per hour. The films’ balanced mechanical properties offer potential SKU reduction as sheets can be sheet-fed in multiple directions. For the moulder, RayoForm™ ICU offers increased productivity through faster label handling, enhanced container shape retention and more efficient stacking.
Richard Southward continues “RayoForm™ ICU is currently available in thickness of 58 micron/230 gauge. We are already seeing a lot of interest in this new product and are happy to provide trial reels to prove its excellent performance.”