Desperados Flare Partners with Constantia Flexibles to Create a Celebration in a Bottle
Heineken’s Desperados Original brand, a beer flavored with tequila, recently introduced a limited edition. Designed to appeal to a younger audience for celebrations and special occasions, this product launched simultaneously in 10 countries in late 2016. The original beer recipe stayed the same, but mesmerizing glitter swirls were added so that the end product was a festive accessory to a celebratory occasion.
The label had a very important role: to re-inforce the premium nature of the brand and to keep the right balance between standing out on shelf and allowing the product itself to shine. Read more here.