PVC-Free Graphic Arts Film Proven Performance

By TLMI posted 01-22-2020 12:41


Labelexpo_Graphic.jpgInnovia Films’ has extended its range of PVC-free films for graphic arts applications. These 60µm (230 gauge) films are now 33% thinner than their existing graphic films.  To prove their high performance, Innovia approached an important player in the graphic industry to print their primary wall graphic for a major event last year – Labelexpo Europe. Partner Targi Poland the company contracted to build the stand agreed to apply the graphic, it was the first time they had worked with the substrate.

Partner’s graphic decorator Mr Polowy reported “Applying the graphic was a very positive experience. The film was easy to apply and the quality was good, resulting in a high standard of application. What a great result”.

Innovia’s Rayoart™ BOPP graphic art films are a viable alternative to calendared PVC as they are ideal for indoor and short term outdoor applications as these UV stabilized products provide up to two years outdoor usage (based on QUV testing).

They can be printed by flexographic, screen, UV inkjet and low temperature Latex inkjet processes. Perfect for flat and simple curved graphic applications or pressure sensitive label and decal applications requiring extended outdoor usage.

Richard Southward, Global Product Manager, Innovia Films says “These BOPP films show good compatibility across a range of adhesive systems and offer clean and simple removability after use.  The printable surface offers multiple decoration options giving vibrant colours and images.  Our stand graphic at Labelexpo 2019 was produced using a HP Latex 310 press – printed and applied as a single 1.37m x 4.80m sheet. Our BOPP films as self-adhesive constructions, using thick 140gsm lay-flat release liners, have been certified as PVC-free options for wide format HP Latex printing”.

Where branding is important throughout the life of the graphic, these robust films will deliver.

Photo: Innovia’s PVC-free material printed and applied to the company stand at Labelexpo


Innovia Films Ltd is a major producer of highly differentiated speciality Biaxially Oriented Polypropylene (BOPP) films.  It holds a leading global position in the markets for high performance coated films, tobacco overwrap, labels and security films.  Innovia employs >1200 people worldwide and has production sites in Australia, Belgium, Mexico and the UK. The company is focused on high quality value added products, strong customer relationship, R&D and excellent service.

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